Client Overview
CareNexa is a start-up aged care organisation dedicated to providing in-home care and support services to elderly clients in urban and regional areas. With a mission to create a seamless nexus of compassionate care and innovative solutions, CareNexa aimed to differentiate itself through personalised client experiences and operational excellence.

The Challenge
As a new entrant in the aged care sector, CareNexa faced several challenges:

• Limited Brand Presence: Without an established brand, CareNexa struggled to reach potential clients and build trust in its services.
• Operational Inefficiencies: Manual client intake, scheduling, and care planning processes slowed operations and risked errors.
• Resource Constraints: CareNexa’s small team and budget demanded cost-effective solutions that could scale with growth.
• Data Fragmentation: The absence of a centralised system made it difficult to track client data and derive insights for strategic decision-making.

The Solution
CareNexa partnered with THREEDIGITAL to develop a comprehensive digital strategy that would address its immediate needs and support long-term growth.

1. Brand Identity and Digital Presence

   • Brand Development: THREEDIGITAL worked with CareNexa to refine its mission and create a compelling visual identity, including a logo, tagline, and colour scheme.
   • Website Creation: A clean and user-friendly website was designed to showcase CareNexa’s services, values, and team, incorporating SEO best practices to boost discoverability.
   • Social Media Launch: A multi-platform strategy was implemented, with a focus on Facebook and LinkedIn to engage with potential clients and their families.

2. Operational Streamlining

   • CRM and CMS Integration: THREEDIGITAL implemented Zoho CRM to manage client inquiries, and AlayaCare CMS to handle care planning and scheduling, ensuring seamless data flow between systems.
   • Automated Workflows: Processes for client onboarding, appointment scheduling, and staff rostering were automated to improve efficiency and reduce errors.

3. Data-Driven Insights

   • Dashboard Implementation: A custom dashboard was developed to track key performance indicators (KPIs) such as client satisfaction, staff productivity, and service delivery metrics.
   • Client Feedback Mechanism: A feedback system was integrated into the CRM to collect and analyse client reviews for continuous improvement.

4. Staff Training and Adoption

   • A series of training workshops were conducted to ensure staff were confident in using the new systems.
   • Change management strategies were employed to encourage adoption and minimise resistance.

5. Cybersecurity and Compliance

   • Basic cybersecurity measures were implemented, including data encryption and multi-factor authentication, to meet industry standards.

The Results
Within the first six months of the strategy implementation, CareNexa achieved remarkable outcomes:

• Enhanced Visibility: Website traffic increased by 250%, and social media engagement grew by 200%, leading to a steady influx of client inquiries.
• Operational Efficiency: Automated workflows reduced administrative time by 40%, allowing staff to focus on client care.
• Client Satisfaction: CareNexa’s streamlined processes and personalised approach resulted in a 90% client satisfaction rate in initial surveys.
• Scalable Foundation: The digital tools and processes implemented provided a scalable framework to support CareNexa’s projected growth over the next three years.

Testimonial
"THREEDIGITAL’s expertise helped us go from an idea to a fully operational aged care provider with a strong digital foundation. Their tailored strategy allowed us to focus on what we do best—caring for our clients—while setting us up for sustainable growth."
— Rachel Andrews, Founder, CareNexa

Conclusion
THREEDIGITAL’s holistic approach to digital strategy empowered CareNexa to establish a competitive presence in the aged care sector. By aligning technology with the organisation’s mission, CareNexa is now well-positioned to grow and make a meaningful impact in the lives of its clients.